Creative Freelancer, nationwide  (Ongoing)

Freelance and consulting with a variety of companies and organizations in the areas of: promotions, events, marketing strategy, design, copywriting and photography. Recent clients include: Pool Watch Inc., Howl at the Moon, Greystar Management Properties: Jones Chicago and Xavier Apartments, Golub & Company: Moment & One East Delaware Luxury Apartments.

 

Inspired by Cooper & Elliott, Chicago IL (2013 to present)

Owner/artist (www.cooperandelliott.com)

Launched online business offering custom pet portraits, private photo shoots and merchandise; Developed unique digital watercolor renderings, social media advertising, website content, design and upkeep.

Center for International Rehabilitation (CIR), Chicago IL (2007-2013)

Director of Marketing/Communications

Developed targeted marketing, PR and creative for each program under the umbrella brand; Increased awareness of flagship program and online traffic 100% via new media strategies; Managed logistics of events, conferences and meetings.

Institute for Transfusion Medicine, Chicago, IL & Pittsburgh PA (2000-2006)

Director, Creative Services (Chicago) /Manager, Marketing and PR (PA)

Hired to revive a Pittsburgh blood bank’s defunct marketing department; Led marketing, event and media initiatives. Success in PA resulted in promotion to sister blood bank in Chicago; Developed brand identity and online presence; Increased Chicago market penetration from 5% to 70% awareness within 12 months.

General Nutrition Corp. (GNC), Pittsburgh PA (1999-2000)

Customer Marketing Manager

Managed $18M budget for promotions and direct marketing programs for GNC Gold Card loyalty program (3.5M members); Produced and distributed e-newsletters; Developed and designed direct mail campaigns, inclusive of: magazine overwraps, product sampling programs, e-marketing and national sweepstakes.

New Ray Films, Pittsburgh, PA (1992-1999)

Publicist

Public relations for startup Independent Feature Film Production Company; Promoted feature film in over 20 international Film Festivals, winning several honors; Developed brand identity and marketing collateral.

Measurements & Data Corp., Pittsburgh, PA (1990-1999)

Marketing and Promotions Manager

Promoted two technical bi-monthly journals for international publishing house; Launched direct mail campaigns; Designed creative, illustrated special covers; Orchestrated logistics for trade shows; Negotiated contracts with industry organizations.